Introduction To The Archer Strategy
In our last session, I introduced you to the concept of the simplified marketing strategy matrix, a framework for you as a local independent practitioner to use along with your business model design, strategy design and your selection of marketing tactics. Basically, what it boiled down to is that at the extreme end of each… (0 comment)

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Available in PDF format. Only Available For A Limited Time! Download Our FREE Report Now And Discover: The real reason your webinars aren’t profitable, and what you can do to remedy it right now! The one tiny secret that will turn your webinars into massive cash cows that pull in big profits fast! The sneaky…

A Review of the Rainmaker’s Strategy Matrix
So you’re thinking that in this first strategy session, I’m going to start things off by talking a bit about doing a typical SWOT analysis, aren’t you? You know, the one where you sit down and try to figure out your strengths, weaknesses, opportunities and threats. That’s the one McKinsey promoted as the end-all and… (0 comment)

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Available in PDF format. Only Available For A Limited Time! Download Our FREE Report Now And Discover: The truth behind "gamification marketing" and how it can literally catapult your business to the next level, overnight! How gamification marketing is similar to adding "sticky notes" to your prospects computer screens, reminding them of your business over…

An Introduction To Tactics
Tactics are the result of capabilities embedded in your firms resources. The activities these capabilities give you provide the tactics you are able to implement and are reflected how you deliver your Value Proposition. Resources built into your business model provide you with capabilities, which, when implemented, become the tactics that you use to accomplish… (0 comment)