Evaluating Your Accounting Practice Resources
In our last session in this series on Strategy Development, you were introduced to the Rainmaker Strategic Resources Worksheet as a way of identifying your current resources and capabilities. But, if you have identified a unique market, with unique needs, the probability is that you are not going to have all the resources you will… (0 comment)

Determining Your Target Market’s Needs
So, if you’ve been following along with this strategy series, you should now have three or four documents lying on your desk. The first one being Porter’s Generic Strategies, the second being your Rainmaker’s Target Market Selection Worksheet, the third the Simplified Strategy Matrix, and the fourth being the Rainmaker’s Canvas. This isn’t like some… (0 comment)

Introduction To The Developer Strategy
While I was writing this course, I released it to my newsletter subscribers. During that time, I got emails “up the gump stump” asking me to speed up writing what has become the “Rainmaker Protégé” marketing strategy series. Well, it made me feel good. And, what you’re getting here is the finished product of several… (0 comment)

Introduction To The Simplified Clumper Strategy
So far I have described the first two quadrants of the Rainmaker Marketing Simplified Strategy Matrix. The (A)rcher quadrant, and the (B)rander quadrant. Again, they are: A large market with many competitors, requiring the strategy of an Archer, and A small market with many competitors, requiring the strategy of a Brander. In the first quadrant… (0 comment)

Introduction To The Simplified Brander Strategy
In our last session, I told you about the first quadrant in the simplified strategy matrix for local independent practitioners, the “Archer” strategy, where you target your market to a narrowly defined focus, just like an archer aiming at a target with a narrow focused shaft, adhering to Porter’s Generic Focus Strategies with either Differentiation… (0 comment)